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1

Credit card literacy and financial well-being of college students

Limbu, Yam B., Sato, Shintaro

Journal:

International Journal of Bank Marketing

Year:

2019

Language:

english

File:

PDF, 251 KB

english, 2019

2

Attitudes toward Star Ratings: Generational Differences among Indian Consumers

Chung, Christina, Moriuchi, Emi, Limbu, Yam B., Ganesan, P.

Journal:

Journal of Global Marketing

Year:

2018

Language:

english

File:

PDF, 668 KB

english, 2018

3

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

Pham, Long, Limbu, Yam B., Bui, Trung K., Nguyen, Hien T., Pham, Huong T.

Journal:

International Journal of Educational Technology in Higher Education

Year:

2019

Language:

english

File:

PDF, 1.12 MB

english, 2019

4

Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

Jensen, Ricard W., Limbu, Yam B.

Journal:

International Journal of Marketing Studies

Year:

2016

Language:

english

File:

PDF, 223 KB

english, 2016

5

Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation

Limbu, Yam B., Jayachandran, C., Babin, Barry J.

Journal:

Industrial Marketing Management

Year:

2014

Language:

english

File:

PDF, 522 KB

english, 2014

6

Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity

Huhmann, Bruce A., Limbu, Yam B.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2020

File:

PDF, 2.52 MB

2020

7

The Depiction of Female Models in Sport Television Commercials in the United States by Degree of Slenderness: An Appraisal

Peterson, Robin T., Xu, Bing, Limbu, Yam

Journal:

Journal of Promotion Management

Year:

2009

Language:

english

File:

PDF, 108 KB

english, 2009

8

Technology readiness and purchase intention: role of perceived value and online satisfaction in the context of luxury hotels

Pham, Long, Williamson, Stan, Lane, Peggy, Limbu, Yam, Nguyen, Pham Thi Hoan, Coomer, Tatyana

Journal:

International Journal of Management and Decision Making

Year:

2020

File:

PDF, 722 KB

2020

9

Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final

Jensen, Ricard W, Limbu, Yam B, Spong, Yasha

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2015

Language:

english

File:

PDF, 223 KB

english, 2015

10

An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising

Limbu, Yam B., Huhmann, Bruce A., Peterson, Robin T.

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2012

Language:

english

File:

PDF, 278 KB

english, 2012

11

Resell versus direct models in brand drug distribution

Mukherjee, Yam Limbu, Avinandan, Iacocca, Kathleen, Zhao, Yao, Fein, Adam

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2013

Language:

english

File:

PDF, 298 KB

english, 2013

12

Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour

Limbu, Yam B., Giovannetti, Marta, Cardinali, Silvio

Journal:

British Food Journal

Year:

2020

File:

PDF, 452 KB

2020

13

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

Limbu, Yam B, Huhmann, Bruce A, Xu, Bing

Journal:

Journal of Financial Services Marketing

Year:

2012

Language:

english

File:

PDF, 171 KB

english, 2012

14

A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards

Limbu, Yam B., McKinley, Christopher, Temperini, Valerio

Journal:

Journal of Consumer Affairs

Year:

2018

Language:

english

File:

PDF, 323 KB

english, 2018

15

Consumers' perceptions of online ethics and its effects on satisfaction and loyalty

Limbu, Yam B., Wolf, Marco, Lunsford, Dale L.

Journal:

Journal of Research in Interactive Marketing

Year:

2011

Language:

english

File:

PDF, 304 KB

english, 2011

16

The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues

Limbu, Yam B., Jensen, Ricard W.

Journal:

International Journal of Electronic Marketing and Retailing

Year:

2018

Language:

english

File:

PDF, 310 KB

english, 2018

17

Climbing the down escalator

Johnson, Devon, Limbu, Yam B., Jayachandran, C., Reddy, P. Raghunadha

Journal:

European Journal of Marketing

Year:

2019

File:

PDF, 586 KB

2019

18

Exploring how structural and cognitive social capital influence preventive health behavior

Limbu, Yam B., Jayachandran, C., McKinley, Christopher, Choi, Jeonghwan

Journal:

Health Education

Year:

2018

Language:

english

File:

PDF, 409 KB

english, 2018

19

Applications of Balance Theory to Faculty Effectiveness: An Assessment

Peterson, Robin T., Limbu, Yam B., Xu, Bing, Fischbach, Sarah

Journal:

Marketing Education Review

Year:

2012

Language:

english

File:

PDF, 217 KB

english, 2012

20

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

Pham, Long, Limbu, Yam B., Bui, Trung K., Nguyen, Hien T., Pham, Huong T.

Journal:

International Journal of Educational Technology in Higher Education

Year:

2019

File:

PDF, 1.12 MB

2019

21

Consumers’ Trust in Food Quality and Willingness to Pay More for National Parks’ Brands: Preliminary Evidence From Italy

Temperini, Valerio, Limbu, Yam, Jayachandran, Chinnappa

Journal:

Journal of International Food & Agribusiness Marketing

Year:

2017

Language:

english

File:

PDF, 677 KB

english, 2017

22

The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts

Peterson, Robin T., Limbu, Yam

Journal:

Journal of Business-to-Business Marketing

Year:

2009

Language:

english

File:

PDF, 186 KB

english, 2009

23

Credit card knowledge, social motivation, and credit card misuse among college students: examining the information-motivation-behavioral skills model

Journal:

International Journal of Bank Marketing

Year:

2017

Language:

english

File:

PDF, 433 KB

english, 2017

24

Investigating Processes Linking Emotional Response to Impressions of Weight-loss Testimonials: The Role of Message Framing and Perceived Risk

McKinley, Christopher J., Limbu, Yam

Journal:

Communication Studies

Year:

2020

File:

PDF, 690 KB

2020

25

Dimensions of materialism and credit card usage: an application and extension of the theory of planned behavior in Bangladesh

Ahamed, A. F. M. Jalal, Limbu, Yam B.

Journal:

Journal of Financial Services Marketing

Year:

2018

Language:

english

File:

PDF, 498 KB

english, 2018

26

DTC drug advertising ethics: laboratory for medical marketing

Mukherjee, Yam Limbu, Avinandan, Mackert, Michael, Guadagno, Marie, Mabry, Amanda, Chilek, Lindsay

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2013

Language:

english

File:

PDF, 190 KB

english, 2013

27

Nutrition Knowledge and Diet: Exploring the Influence of Social and Informational Factors in an Indian Adult Population

McKinley, Christopher J., Limbu, Yam B., Gautam, Rajesh K., Ahirwar, Ajay K., Dubey, Pragya, Jayachandran, C.

Journal:

American Journal of Health Education

Year:

2018

Language:

english

File:

PDF, 1.26 MB

english, 2018

28

Corporate social responsibility and hospital brand advocacy

Limbu, Yam B., Pham, Long, Mann, Manveer

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2019

File:

PDF, 384 KB

2019

29

Credit card literacy and financial well-being of college students

Limbu, Yam B., Sato, Shintaro

Journal:

International Journal of Bank Marketing

Year:

2019

File:

PDF, 251 KB

2019

30

Perceived ethics of online retailers and consumer behavioral intentions

Limbu, Yam B., Wolf, Marco, Lunsford, Dale

Journal:

Journal of Research in Interactive Marketing

Year:

2012

Language:

english

File:

PDF, 138 KB

english, 2012

31

The effects of DTCA on patient compliance

Mukherjee, Yam Limbu, Avinandan, N. Bergner, Kai, Falk, Tomas, Heinrich, Daniel, A. Hölzing, Jörg

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2013

Language:

english

File:

PDF, 259 KB

english, 2013

32

Marketing pharmaceutical and cosmetic products to the mature market

Mukherjee, Yam Limbu, Avinandan, P. Moschis, George, Bovell, Leah

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2013

Language:

english

File:

PDF, 183 KB

english, 2013

33

THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS

YAM LIMBU and IVONNE M. TORRES

Journal:

Journal of Health and Human Services Administration

Year:

2009

Language:

english

File:

PDF, 2.00 MB

english, 2009

34

Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs

Torres, Ivonne M., Limbu, Yam B.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2010

Language:

english

File:

PDF, 1.71 MB

english, 2010

35

A review of research on direct‐to‐consumer advertising of prescription drugs

Mukherjee, Avinandan, Mukherjee, Avinandan, Limbu, Yam, Wanasika, Isaac

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2013

Language:

english

File:

PDF, 338 KB

english, 2013

36

Prescription drug advertisements and older adults: a case for implicit memory

Mukherjee, Yam Limbu, Avinandan, Abernathy, Ty, Adams-Price, Carolyn, Henley, Tracy

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2013

Language:

english

File:

PDF, 178 KB

english, 2013

37

The Influence of Statistical versus Exemplar Appeals on Indian Adults’ Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes

McKinley, Christopher J., Limbu, Yam, Jayachandran, C. N.

Journal:

Health Communication

Year:

2016

Language:

english

File:

PDF, 1.09 MB

english, 2016

38

Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditions

Limbu, Yam B., McKinley, Christopher, Gautam, Rajesh K., Ahirwar, Ajay K., Dubey, Pragya, Jayachandran, C.

Journal:

British Food Journal

Year:

2019

File:

PDF, 215 KB

2019

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